Wow... adding £4Bn in value in just over 3 years in no mean feat. What this highlights is a massive shift in consumer behavior; to utilizing the channels that they feel most comfortable using.

Concerning above all else is that 51% of all orders are still made via a phone call. Individual companies can either resign themselves to the fate of functioning under the JustEat umbrella, or be galvanized into finding a way to interact with customers on their level.