Wow... adding £4Bn in value in just over 3 years in no mean feat. What this highlights is a massive shift in consumer behavior; to utilizing the channels that they feel most comfortable using.
Concerning above all else is that 51% of all orders are still made via a phone call. Individual companies can either resign themselves to the fate of functioning under the JustEat umbrella, or be galvanized into finding a way to interact with customers on their level.
The old made way for the new on the FTSE 100 as the latest index reshuffle saw fast-food tech star Just Eat cap off a meteoric rise since floating by sealing promotion at the expense of 126-year-old defence struggler Babcock International. The takeaway app pioneer has ridden the wave of the UK’s fast-moving dining tastes, driven by the smartphone revolution, and been transformed from a company worth just £1.6bn at its IPO in 2014 to a food delivery mammoth valued at £5.6bn by Tuesday night’s close.