Big Data. Even the name sounds a bit daunting. As every article under the sun will tell you, it's evolving to the point where we need to consider velocity, volume, type, quality, and many more factors depending on who you listen to.
But what is really important is not the measuring and accumulation of the figures- its what you do with them that really matters.
If you cant share information to every part of your business in an end-to-end seamless approach, it doesn't matter if the data is big, small, round, or bright yellow. It won't change anything.
Data is an enabler of future strategies and immediate change, thanks to the power of predictive analytics and advanced data-science. Harnessing data helps achieve better, fact-based decision-making and improve the overall customer experience. By using new Big Data technologies, organisations can answer questions in seconds rather than days. This allows businesses to enable the type of quick reactions to key business questions and challenges that build competitive advantage and improve performance, providing answers for problems or questions that have resisted analysis. Big Data and analytics are becoming closely intertwined and need to work together to deliver the promised results of Big Data. Traditionally, Data management and analytics have resided in different parts of the organisation. Breaking down organisational boundaries and creating better integration between the IT and business departments is a critical step on the road to successful transformation.